19 Apr

Forget the no-reply on their email marketing campaigns

The Law 34/2002, of 11 July, services of the information society and electronic commerce, also known as LSSI amended by Royal Decree-Law 13/2012 of 30 March
A major change for companies that perform email marketing campaigns is that the final paragraph of Article 21 is worded as:

When communications have been sent by email, said means must consist of including a valid e-mail address where I can exercise this right, forbidden sending communications that do not include this address.

The sea, shipments from no-reply@midominio.com addresses have become ILLEGAL.
Beware of email marketing tools, because if not take into account this consideration can be significant sanctions.

One thought on “Forget the no-reply on their email marketing campaigns

  1. Thanks for the info!!
    I do not know if it is correct to say “shipments from addresses no-reply@midominio.com They have become ILLEGAL”. Perhaps you can save the situation including the typical mail message “In reply to this email” and indicating a valid address where to direct the answer or whatever. I have to find out well. What is certain is that many companies still sending mails and newsletters from addresses no-reply@xxxxxxxxxx.com.

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